![]() "I think the NBA will stay with the two network packages," Pilson said. But Pilson said the NBA will more than likely stay with current partners once new agreements come around. Fox Sports was interested in landing pro basketball before the NBA's last deal in 2014. The NBA will be highly sought-after as a top-tier sports league. On a media call last week discussing the NFL's new rights, ESPN President Jimmy Pitaro said the network is "very pleased" with the NBA's partnership and "how those games have performed." The league is attempting to create more meaningful games with its play-in tournament, which performed well last year. Though ratings declined in 2020 primarily due to pandemic factors, the NBA has seen increases throughout its current 2020-21 season. The league has more global appeal than the NFL and has a younger demographic, too, as Generation Z continues to support the NBA and Gen Alpha appears to continue the trend. The NBA has a good reason to seek more money for its rights. "I would think the NBA is going to look for significant increases." "I think everyone expects that so long as the public is demonstrating through ratings that they are watching the NBA, you can probably expect increases there as well," said former CBS Sports president Neal Pilson. ![]() The NBA also has a $1.5 billion streaming deal with Chinese-based company Tencent Holdings. That puts it just behind the NFL's new $10 billion per year average once the new agreements begin. Should the NBA triple its rights and replicate its nine-year deal length, it would generate around $7 billion to $8 billion per season. The NBA is currently partnered with AT&T -owned WarnerMedia and Disney, the latter of which agreed to pay the NFL $2.7 billion per year until 2033. The individual asked not to be identified due to privacy concerns.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |